Asghar Ali Group began in 1919 when founder Asghar Ali started his journey in Bahrain, laying the foundation for a legacy in perfumery. His son, Saleem Asghar Ali, expanded the brand with dynamic leadership, establishing it as a leader in the industry. Today, Asghar Ali captivates customers globally, with over 100 retail outlets across the Middle East and South Asia and 40 distributors worldwide, from Eastern Europe to South America.